giO media has won the advertising sales contract for Flying Dutchman, the magazine sent to Flying Blue Elite members and corporate clients of KLM in the Netherlands. The publication, which will be published by Hearst media from this autumn onwards, is circulated four times per year and offers a sophisticated mix of travel features, interviews and information about KLM and its Flying Blue- and BlueBiz loyalty programs.
The magazine is currently published by Head Office NL, a subsidiary of Sanoma media, though a new contract (starting Q4) has been awarded to Amsterdam based Hearst Create, a division of Hearst media. Hearst Create, a customer content division within the recent acquired G+J media Netherlands, already publishes Holland Herald, KLM’s monthly award-winning inflight magazine. The appointment came as part of the airline’s new strategy to work with one sole inflight media partner.
G+J media Netherlands (now Hearst media) and giO media are working together since 2014, the year the publisher won the Holland Herald account. As sole and exclusive advertising sales partner for Hearst and KLM, giO media remains being recognized as the country’s leading inflight media specialist.
By winning the Flying Dutchman account, giO media now exclusively handles the advertising sales for the majority of KLM’s inflight media portfolio, that also includes Holland Herald, KLM inflight TV and the KLM Crown Lounges.
The new Flying Dutchman is expected to relaunch in December 2018 (edition 4). For more information about the magazine, advertising or rates, please contact us