Our Media
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Our Media


Holland Herald

Our main media advertising sales is for Holland Herald, KLM’s award-winning inflight magazine, reaching over 2.7 million passengers per month. Through our head office in Haarlem and a global network of exclusively appointed sales representatives, we offer our clients a wide variety of advertising opportunities, from regular branding to story-telling concepts. Holland Herald offers a sophisticated mix of lifestyle, travel, fashion, technology, business, and in-depth features. You’ll reach a ‘captive audience’ free from phone, text and e-mail distraction. Plus: people are more likely to buy brands advertised in international media. Please click here for our 2018 media pack.

Flying Dutchman

Starting Edition 4 (December 2018), giO media will be responsible for the commercial advertising sales of Flying Dutchman. Flying Dutchman Magazine is a magazine that provides frequent flyers in the Netherlands with KLM passenger information. The magazine is issued four times a year and send to KLM's corporate clients and all its Flying Blue Elite members (Silver, Gold and Platinum) in the Netherlands.

International inflight titles

As the exclusive sales representative for the Netherlands markets, giO media also sells commercial advertising through other inflight media portfolios, including Emirates, Cathay Pacific, Austrian Airlines, Alitalia, Swiss International, SAS Scandinavian Airlines, Oman Air, China Southern, China Eastern, Air China, China Airlines, Aeroflot, Ethiopian Airlines, Jet Airways, Qantas and many others. Due to our extensive inflight media sales experience, more and more media suppliers are finding our company to discuss market representation rights and collaboration. Are you one of these companies or do you like to know more about advertising on board other global carriers? Please don’t hesitate to contact us for more information.


Onboard TV

KLM onboard video entertainment

In January 2018, KLM awarded giO media as sole and ‘preferred partner’ to sell the available TV commercial slots and sponsorships onboard the airline’s video entertainment system (IFE). KLM passengers enjoy more than 1,000 hours of interactive entertainment on all intercontinental flights and in multiple languages, that include a powerful collection of Dutch and international blockbusters, several TV-programs and its main menu to promote your brand. Please click here for our 2018 media pack.



KLM Crown Lounges

Advertise your brand or product in the two KLM Crown Lounges (Schengen and non-Schengen) at Amsterdam Schiphol Airport. Although the KLM non-Schengen Crown Lounge (lounge 52) is currently being renovated, the lounge remains open and offers various discounted advertising opportunities, from billboard displays to leaflet distribution, TV advertising and WIFI sponsorships. After completion of the renovation (expected March 2019), new innovative and exciting branding opportunities, such as interactive experience zones, will also be included in our media portfolio. Please click here for our current media pack and opportunities

Airport Advertising

In collaboration with several airport media suppliers globally, giO media provides advertisers with commercial branding access in terminals, gates or even tarmacs! From digital advertising at Copenhagen Airport to product sampling at Shanghai Airport, giO media can help you!



KLM e-Boarding passes, check-in emails

Although not exclusively, giO media works together with UK based INK Global, selling various advertising opportunities through KLM’s electronic boarding pass and check-in email platform. Target your audience per destination or region/area! Guaranteed attention of the passenger printing the boarding pass. Advertising message with deep-link possible (interactive). Low wastage, and in hands of passenger throughout his journey.

Transavia entertainment cloud (from 2019 onwards)

New with giO media is the sales of commercial advertising through Transavia’s recent launched onboard entertainment cloud. Although the airline still undergoes a test phase onboard a limited number of airplanes, we can already offer a package of several advertising opportunities, including:

  • A Welcome Screen Pop Up Banner, that provides advertisers with the ability to exclusively present their brand and message to all passengers whenever they are accessing the WIFI System.
  • A Pre-Roll Video Ad campaign (preliminary to movies), providing advertisers with the ability to exclusively present their brand and message to passengers whenever they start to show a movie.
  • Video- and Banner ads to be linked to HTML5 landing pages
  • And soon Microshop Integration, whereby clients will be eligible to improve their onboard sales products

Download our complete media portfolio

Download Here

Contact us

Drop us a line today!

giO media Koninginneweg 37
2012 GJ Haarlem
The Netherlands

T +31 (0)6 2223 8420
T +31 (0)6 5049 9005